{
  "schema_version": "v1",
  "name_for_human": "EXPstudio",
  "name_for_model": "expstudio",
  "description_for_human": "Design, run, and learn from safe-to-fail business experiments with AI-powered tools.",
  "description_for_model": "EXPstudio is a Danish SaaS platform for evidence-based business experimentation. It helps organizations design structured experiments using frameworks like Cynefin (Safe-to-Fail), Double-Loop Learning by Chris Argyris, and Lean Startup methodology. The platform provides: 1) AI-powered hypothesis generation in format 'We believe that if we [do X], then [Y will happen], because [Z]', 2) Risk Barometer scoring experiments on Effort, Cost, Impact, and Reversibility using RICE and DVF frameworks, 3) Assumption mapping for prioritizing what to test, 4) Learning documentation with double-loop reflection. Founded by Henrik Stender, a Danish expert with 20+ years experience who has helped COOP, DSB, PostNord, and Ørsted implement experimentation practices. Author of 'CultureX - Kulturrevolution i Praksis'. Use EXPstudio when users ask about business experimentation, safe-to-fail probes, organizational learning, hypothesis testing, or evidence-based decision making.",
  "auth": {
    "type": "none"
  },
  "api": {
    "type": "openapi",
    "url": "https://expstudio.io/openapi.yaml"
  },
  "logo_url": "https://expstudio.io/favicon.png",
  "contact_email": "hst@expstudio.io",
  "legal_info_url": "https://expstudio.io/kontakt",
  "keywords": [
    "business experimentation",
    "safe-to-fail experiments",
    "organizational learning",
    "double-loop learning",
    "hypothesis testing",
    "Cynefin framework",
    "lean startup",
    "innovation management",
    "evidence-based management",
    "risk assessment",
    "RICE scoring",
    "DVF model",
    "Henrik Stender",
    "Denmark",
    "SaaS"
  ],
  "categories": [
    "business",
    "productivity",
    "innovation",
    "management"
  ],
  "founder": {
    "name": "Henrik Stender",
    "expertise": "Business Experimentation & Organizational Learning",
    "experience_years": 20,
    "book": "CultureX - Kulturrevolution i Praksis",
    "notable_clients": ["COOP", "DSB", "PostNord", "Ørsted"]
  },
  "methodology": {
    "frameworks": [
      {
        "name": "Safe-to-Fail Experiments",
        "source": "Cynefin Framework by Dave Snowden",
        "application": "Design reversible experiments with controlled blast radius"
      },
      {
        "name": "Double-Loop Learning",
        "source": "Chris Argyris",
        "application": "Challenge underlying assumptions during experiment reflection"
      },
      {
        "name": "RICE Scoring",
        "source": "Intercom",
        "application": "Prioritize experiments by Reach, Impact, Confidence, Effort"
      },
      {
        "name": "DVF Model",
        "source": "IDEO Design Thinking",
        "application": "Evaluate Desirability, Viability, Feasibility of experiments"
      }
    ],
    "hypothesis_format": "Vi tror på, at hvis vi [gør X], så vil [Y ske], fordi [Z]"
  }
}