Choose the plan that fits your pace

    Only pay for what you use. Start free, scale when you're ready.

    MonthlyYearlySave 17%

    Free

    Perfect to get started with your first experiment

    0DKK

    always

    • 1 active experiment
    • Phase 1-3: Problem to Design
    • Assumption Mapping
    • Hypothesis Generator
    • Basic support

    Standard

    For teams that want to create a learning culture

    3.995DKK

    per month

    • Up to 5 active experiments
    • Phase 1-6: Full learning cycle
    • All AI features
    • Roadmap & Test methods
    • Learning cards & Decisions
    • Book of Failures archive
    • Priority support
    • Team administration
    Most popular

    Growth

    6-10 aktive eksperimenter

    7.995DKK

    per month

    Alt fra Standard og:

    • 6-10 aktive eksperimenter
    • Fulde faser 1-6
    • Alle AI-funktioner inkluderet
    • Dedikeret onboarding
    • Avanceret analytics

    Growth Pro

    11-20 aktive eksperimenter

    14.995DKK

    per month

    Alt fra Growth og:

    • 11-20 aktive eksperimenter
    • Fulde faser 1-6
    • Alle AI-funktioner inkluderet
    • Custom workflows
    • Prioriteret support

    Per eksperiment

    Brug for flere eksperimenter?

    Køb individuelle eksperimenter når I har brug for dem

    995DKK one time

    Enterprise

    For large organizations with special needs

    • Unlimited experiments
    • Everything from Growth
    • White-label options
    • SSO & enterprise security

    Frequently asked questions

    What counts as an "active experiment"?

    An active experiment is an experiment that is not archived. When you complete an experiment and archive it, it no longer counts towards your limit.

    Can I upgrade or downgrade at any time?

    Yes. You can upgrade immediately, and downgrades take effect at the next billing period. No lock-in period.

    What's the difference between phase 1-3 and 1-6?

    Phase 1-3 takes you from Problem to Design. Phase 1-6 gives full learning cycle: Problem → Hypothesis → Design → Test → Analysis → Learning. The free plan lets you try the method, but not run the complete learning cycle.

    Are there setup fees or hidden costs?

    No. Prices are transparent and fixed. What you see is what you pay. No setup fees, no hidden costs.

    Ready to replace assumptions and guesses with knowledge and action?

    Start free today. No credit card required.

    Ingen kreditkort påkrævet · 14 dage gratis trial på Standard